The star has teamed up with 13-year-old daughter, Lourdes, to launch an affordable juniors fashion line, People magazine reported.
With the help of Iconix Brand Group the mother of four is set to launch her own style line.
"Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me," she said in a media release.
And how can the Madonna resist using her own song, 'Material Girl', as part of her label? The collection will appropriately be called MG Icon after her 1985 hit and the line will include everything from apparel to footwear and jewellery.
And there are also plans to launch a follow-up beauty and fragrance line in 2011.
The line will be launched in August exclusively at Macey's in the US, but there is no word yet when the pop princess' line will be available in Oz.
