Schick Men’s razors in conjunction with Jigsaw Strategic Research conducted a national survey asking men and women aged 16 – 34 years old the effects of various facial hair styles on men’s success rate with women and the jury has unanimously decided that men with facial hair have more sex.

The study found that 6 in 10 women agreed that men with facial hair have much more sex appeal than their cleaner cut counter parts, showing that today’s woman will put up with the occasional pash-rash in return for a sexier looking bloke.

Nearly two thirds of the men asked also agreed that having well-groomed facial hair gives them a much better success rate with women.

A whopping 75% of men also confessed that sporting facial hair makes them ‘feel’ more attractive to women, with 76% declaring they feel more interesting with well-groomed facial hair and 68% going as far to say they think their chin rug gives them more personality! Perhaps due to the fact that 6 in 10 women in Australia consider men with facial hair to be more individualistic, stylish and adventurous, proving that a little effort in the well-manicured facial hair arena goes a long way.

Australian stylist and grooming expert Jeff Lack, says:

“Changing your facial hair can give you a completely new identity and unlike a tattoo - you can play around with it. The great news is that there is a new trend emerging as today’s men are starting to realise the importance of ‘individuality’ and choosing what you stand for –Australian guys understand this as becoming your own personal brand. Think of Lucas Neill, Matt Newton and the Russell Brand ‘brand’, not only does their facial hair increase their attractiveness, without it they wouldn’t appear as unique or as interesting as they are.”

For men who want to go all the way and come across as the most exciting lovers on the planet, women also think styled facial hair means you are wilder in the bedroom. With men sporting the ‘Rap Industry’ look expected to be the wildest in the sack, over the moustache, beard or no facial hair at all fans.

Proving that groomed facial hair is not just for the metrosexuals over 7 in 10 men in Australia think well-groomed facial hair looks more masculine and nearly three quarters of women agree. Compared to the rest of Australia, women who reside in NSW love the well-manicured facial hair look and believe the owner to be more stylish, have more personality and be more adventurous.

It seems the popularity for men to be their own personal brand is not just for the sport stars, actors and rock stars amongst us. Jeff adds:

“When the corporate world became more comfortable with facial hair it gave men the freedom to create their own look. In Australia, the NSW police force opened the flood gates for men in this space when they gave the all clear to the rough and ready look.”