While the recent volcanic eruption in Iceland has caused a stir for thousands of travellers, the volcanic ash is a beauty godsend for stars like Angelina Jolie, Uma Thurman, Nicole Kidman, Sarah Jessica Parker and Kate Hudson.
The mineral-rich volcanic ash is one of the key ingredients in Kate Hudson's range of hairstyling products, which aims to give dull and lifeless hair a serious lift.
The golden globe winning actress has teamed up celebrity hairstylist David Babaii and the pair have created David Babaii for WildAid, an all-natural hairstyling range which embraces nature and is free from all animal testing.
Four of the products in the range, including the Amplifying Shampoo, Amplifying Conditioner, Volcanic Ash Sculpting Clay and Volcanic Ash Root Amplifier, all take advantage of the natural hair enhancing ingredient, volcanic ash.
The ash's mixture of glass, sand and rock particles helps to pump up flat, limp or fine hair leaving it with a natural lift.
The other natural and renewable ingredients you will find in the volumising products within the range include jojoba oil and panthenol, which add thickness and lift. Natural conditioning ingredients blue algae, mango and kiwi fruit to protect the hair and provide a healthy shine are also in the products.
The David Babaii for WildAid range is available from GNC, Priceline, Price Attack, selected Terry White Chemists, Go Vita, Healthy Life as well as selected hair salons and beauty outlets.