Wildlife warrior Bindi Irwin has been criticised by a leading nutritionist over her new role spruiking junk food.
The ten year old appears with mum Terri and younger brother Robert in the Green's General Foods ads for chocolate cup cake mix.
But Rosemary Stanton said the ads were "exploitation" of both Bindi and the children the ads target.
"Children are very trusting, so they actually think [Bindi] wouldn't do it if it wasn't right," Rosemary told Fairfax newspapers.
"I think it's a bit of exploitation of her as well, because she can't possibly be old enough to understand the impact that this could have.
"It's wrong to target kids in trying to sell stuff to other kids. It makes it very difficult for parents to then resist the pleas of their children.''
